Reading Labels
The launch of the new Special K protein shake is due this month - a lead on from the Protein Water shown left. I guess this means that New Zealand will see them in the next few years if it gets here. I must admit I was kind of excited until I saw the nutrition panel.
Here's what the PR says "Each bottle contains 180 or 190 calories depending on the flavour, 10 grams of protein, 5g of fiber as well as vitamins A, C, D and E and calcium." Kellogg’s said consumers using Special K products to replace some meals should be able to lose six pounds or one inch off their waist in two weeks.
Figure it out - do the math, there are 4 calories in every gram of protein, so these new shakes provide 190 calories but only 40 calories of protein. If this is a low fat product then you're going to get more than 120 calories of sugar! I really don't know how they can claim that this is a weight loss product. Protein is a fabulous ingredient in a weight management plan but I'd be looking for a better product than this.
At about $3 a serve you're paying 30 cents for a gram of protein and getting 150 calories of stuff you don't need! Alternatively you could choose a 100% whey protein that is low carb and low fat and pay just .08 cents per gram of protein. Check it out here.
I've managed to find a nutrition panel for the new product. 29 grams of carbs, 220mg sodium. Just another way to peddle sugar.
Posts
